Leo Castro is a seasoned marketing executive and the founder of Decisive Moment Marketing, where he leverages his extensive expertise in B2B SaaS marketing to empower small- and medium-sized businesses (SMBs). With a keen understanding of the unique challenges faced by high-growth companies, Leo specializes...
Leo Castro is a seasoned marketing executive and the founder of Decisive Moment Marketing, where he leverages his extensive expertise in B2B SaaS marketing to empower small- and medium-sized businesses (SMBs). With a keen understanding of the unique challenges faced by high-growth companies, Leo specializes in providing tailored product marketing and fractional CMO services that drive impactful results. His consultancy focuses on critical areas such as rebranding, positioning and messaging, competitive analysis, and comprehensive marketing plan development, particularly for major players in the payments and e-commerce sectors.
One of Leo's standout projects involved repositioning a traditional global financial services firm, enabling it to effectively compete with innovative fintech disruptors. This initiative not only enhanced the firm's market presence but also aligned its offerings with the evolving needs of SMBs, showcasing Leo’s ability to translate complex market dynamics into actionable strategies. His hands-on experience managing teams in e-commerce and payments has equipped him with a nuanced understanding of channel marketing, pricing and packaging, and strategic planning.
At Decisive Moment Marketing, Leo is committed to helping clients navigate the complexities of the digital landscape, utilizing his skills in CRM and P&L management to optimize marketing strategies that resonate with target audiences. His passion for driving growth and delivering measurable outcomes makes him a valuable partner for companies looking to scale their operations and enhance their market positioning. Through his innovative approach and deep industry insights, Leo continues to make a significant impact on the SMB landscape, fostering success and sustainability in a competitive environment.
