Kateryna Lee serves as the Business Development Manager at Kety, Inc., where she plays a pivotal role in bridging the gap between beauty brands and advanced analytical insights. With a robust background in fast-moving consumer goods (FMCG), Kateryna is adept at leveraging data-driven strategies to...
Kateryna Lee serves as the Business Development Manager at Kety, Inc., where she plays a pivotal role in bridging the gap between beauty brands and advanced analytical insights. With a robust background in fast-moving consumer goods (FMCG), Kateryna is adept at leveraging data-driven strategies to enhance brand performance and consumer engagement. Her expertise in developing sectoral brand strategies is complemented by her ability to provide clients with comprehensive analytical data sets, consumer insights, and custom reports tailored to their unique needs.
In her current role, Kateryna is responsible for spearheading business development initiatives, which include designing B2B products that resonate with market demands. She excels in negotiations with clients, ensuring mutually beneficial partnerships that drive growth and innovation. Her analytical prowess allows her to conduct in-depth business analysis and forecasting, utilizing trade, production, and behavioral data to inform strategic decisions.
Kateryna collaborates closely with customers' brand management teams, data analytics specialists, and product designers, ensuring that insights translate into actionable strategies. Her work with global and sectoral marketing teams further enhances her ability to understand and anticipate market trends, positioning Kety, Inc. as a leader in the beauty analytics space. With a skill set that encompasses sales, trade marketing, shopper marketing, and influencer marketing, Kateryna is committed to driving brand equity development and optimizing demand planning for her clients. Her passion for consumer behavior and P&L management underscores her dedication to delivering exceptional value in every partnership she cultivates.
