Utadi Murphy serves as the Executive Manager of Digital, Product & Customer Experience at Qantas Loyalty, where he plays a pivotal role in shaping the strategic direction of the Qantas Frequent Flyer coalition program. With over 20 years of experience as a digital and customer...
Utadi Murphy serves as the Executive Manager of Digital, Product & Customer Experience at Qantas Loyalty, where he plays a pivotal role in shaping the strategic direction of the Qantas Frequent Flyer coalition program. With over 20 years of experience as a digital and customer change agent, Utadi has honed his expertise in e-commerce, data analytics, and customer experience, driving initiatives that enhance engagement and loyalty among members. His leadership is characterized by a strong focus on building high-performance team cultures, fostering collaboration, and empowering teams to innovate.
In his current role, Utadi is responsible for the strategic development and execution of the digital product strategy, ensuring that the Qantas Frequent Flyer program not only meets but exceeds customer expectations. He collaborates closely with the C-suite and board members, leveraging his extensive background in business strategy and project management to align digital initiatives with broader organizational goals. Key projects under his stewardship include the implementation of advanced data analytics tools to personalize customer interactions and optimize the user journey, as well as the enhancement of online marketing strategies that drive engagement through targeted content and social media communications.
Utadi’s commitment to customer-centricity is evident in his approach to developing seamless digital experiences that resonate with members. By integrating insights from database management and customer feedback, he ensures that the Qantas Loyalty program remains at the forefront of the industry, delivering value and fostering long-term loyalty. His vision and expertise not only contribute to the success of Qantas Loyalty but also set a benchmark for excellence in digital product management and customer experience within the aviation sector.
