Ray Gomez serves as the Vice President of Worldwide Omni-Channel Capabilities at Bristol Myers Squibb, where he is at the forefront of transforming the pharmaceutical landscape through innovative customer engagement strategies. In his current role, Ray is responsible for developing and leading the company's global...
Ray Gomez serves as the Vice President of Worldwide Omni-Channel Capabilities at Bristol Myers Squibb, where he is at the forefront of transforming the pharmaceutical landscape through innovative customer engagement strategies. In his current role, Ray is responsible for developing and leading the company's global omni-channel vision, a critical initiative aimed at integrating diverse customer touchpoints to enhance the overall experience. His strategic oversight involves building this capability from the ground up, positioning Bristol Myers Squibb as an industry leader in leveraging data and analytics to drive commercial execution and brand performance.
With a strong emphasis on digital transformation, Ray's expertise spans digital strategy, brand management, and product marketing. He leads a global department comprising six specialized teams focused on Engagement Data, Digital Innovation, and Customer Experience. Under his leadership, these teams collaborate cross-functionally to optimize operational efficiency and streamline processes, ensuring that the organization remains agile in a rapidly evolving market.
Ray's commitment to driving revenue growth is evident in his ability to integrate online and offline strategies, creating a seamless customer journey that fosters deeper engagement. His proficiency in P&L management and advertising further enhances his capability to align business objectives with customer needs, ultimately delivering value to both the organization and its stakeholders. As a results-driven executive, Ray Gomez continues to push the boundaries of what is possible in omni-channel capabilities, setting a benchmark for excellence in the pharmaceutical industry.
