Noel Burchill serves as the Head of Global Brand Strategy and Advertising at Breville Group, where he plays a pivotal role in shaping the brand's identity and market presence for both Breville and Sage. With over a decade of experience in marketing and brand development...
Noel Burchill serves as the Head of Global Brand Strategy and Advertising at Breville Group, where he plays a pivotal role in shaping the brand's identity and market presence for both Breville and Sage. With over a decade of experience in marketing and brand development across the FMCG and luxury sectors, Noel has cultivated a deep understanding of global markets, particularly in the Americas, Europe, and the APAC regions. His expertise lies in strategic development, concept creation, and the execution of impactful marketing campaigns that resonate with diverse consumer bases.
In his current role, Noel reports directly to the Global Go-to-Market Officer (CMO), acting as the custodian and lead creative force behind the global brand and category strategies. He is responsible for overseeing the entire campaign lifecycle, from ideation to execution, ensuring that each initiative aligns with Breville's core values and market objectives. By managing a talented team of creatives, Noel fosters a collaborative environment that encourages innovative thinking and effective storytelling, essential for successful product launches and brand positioning.
Noel's strategic acumen is complemented by his proficiency in social media marketing, trade marketing, and managerial finance, allowing him to develop comprehensive go-to-market strategies that leverage both traditional and digital platforms. His commitment to excellence in luxury brand marketing has positioned Breville and Sage as leaders in their respective categories, driving brand loyalty and consumer engagement. Through his leadership, Noel continues to elevate the Breville Group's global presence, ensuring that the brands not only meet but exceed the expectations of their discerning customers.
