Shannon Jordy serves as the Deputy Director of Communications & External Affairs at the Natural Areas Conservancy, where she leverages her extensive background in urban planning and strategic communications to drive impactful initiatives. With a keen focus on sustainability, equity, and public space, Shannon has...
Shannon Jordy serves as the Deputy Director of Communications & External Affairs at the Natural Areas Conservancy, where she leverages her extensive background in urban planning and strategic communications to drive impactful initiatives. With a keen focus on sustainability, equity, and public space, Shannon has been instrumental in reshaping the organization's digital presence. By relaunching the website into a visually engaging and user-friendly platform, she successfully doubled site visits and reduced the bounce rate by 20%, significantly enhancing the organization’s outreach and engagement with the community.
In her role, Shannon has also played a pivotal part in public relations, particularly in the context of climate change. By utilizing research on urban forests during extreme weather events, she has effectively framed these green spaces as essential components of America’s infrastructure. This strategic communication effort has not only increased earned media coverage but has also elevated public awareness about the critical role of urban forests in fostering resilience against climate impacts.
Shannon’s expertise in project management and community outreach complements her advocacy work, allowing her to engage diverse stakeholders in meaningful dialogue about transportation planning and housing equity. Her ability to synthesize quantitative research with compelling storytelling ensures that the Natural Areas Conservancy’s mission resonates with a broad audience, fostering a deeper understanding of the interconnectedness of urban ecosystems and community well-being. Through her multifaceted approach, Shannon continues to champion sustainable practices and equitable access to public spaces, making a lasting impact on both the organization and the communities it serves.
