Sheldon Desouza serves as the Vice President at Better World Advertising, where he leverages over 25 years of extensive experience in advertising and social marketing to drive impactful campaigns for non-profit and governmental clients. In his current role, Sheldon is instrumental in creating and executing...
Sheldon Desouza serves as the Vice President at Better World Advertising, where he leverages over 25 years of extensive experience in advertising and social marketing to drive impactful campaigns for non-profit and governmental clients. In his current role, Sheldon is instrumental in creating and executing both regional and national social marketing media campaigns that resonate with diverse audiences and foster community engagement. His expertise in media strategy creation, planning, and buying encompasses a wide array of platforms, including online, outdoor, transit, print, social media, and mobile advertisements, ensuring that each campaign is tailored to meet the unique needs of clients.
Sheldon leads a dynamic team of graphic designers, videographers, project managers, and web programmers, fostering a collaborative environment that encourages innovative solutions and high-quality deliverables. His proficiency in integrated media and change management allows him to navigate the complexities of project management while maintaining a sharp focus on quality assurance and business analysis. Additionally, his analytical skills enable him to assess campaign performance critically, ensuring that strategies are continuously refined for optimal results.
Key projects under Sheldon’s leadership have included large-scale awareness campaigns that address pressing social issues, leveraging his deep understanding of community partnership dynamics. His commitment to social impact is evident in every initiative, as he strives to create meaningful connections between clients and their target audiences. With a strong foundation in IT strategy and media planning, Sheldon Desouza is not only a seasoned executive but also a visionary leader dedicated to making a difference through effective advertising and social marketing.
