Julian Dobrev is a seasoned expert in the field of marketing research and analysis, currently serving as the Founder, Managing Director, and Head of Analysis at BluePoint, a leading agency specializing in delivering actionable insights and strategic consultation to a diverse portfolio of clients. With...
Julian Dobrev is a seasoned expert in the field of marketing research and analysis, currently serving as the Founder, Managing Director, and Head of Analysis at BluePoint, a leading agency specializing in delivering actionable insights and strategic consultation to a diverse portfolio of clients. With a robust background in marketing research, Julian has successfully spearheaded numerous high-impact projects that have driven business growth for prominent companies such as Billa, Renault-Nissan, and Telenor. His expertise in research design development and data analysis allows him to craft tailored marketing strategies that resonate with target audiences, ensuring that clients achieve their business objectives.
As Chairman of the Bulgarian Association of Marketing and Opinion Researchers (BAMOR) since 2017, Julian has played a pivotal role in shaping industry standards and promoting best practices within the marketing research community. His commitment to advancing the field is further exemplified through his engagement as a lecturer at various marketing and advertising forums, where he shares his knowledge on topics such as customer insight, usability testing, and focus group methodologies.
At BluePoint, Julian leads a dynamic team of marketing consultants, fostering a collaborative environment that encourages innovative thinking and strategic problem-solving. His hands-on approach to business development and project management ensures that every marketing research initiative is executed with precision and insight, ultimately delivering valuable outcomes for clients like UnicreditBulbank and Graffiti BBDO. With a keen eye for market trends and consumer behavior, Julian Dobrev continues to be a driving force in the marketing research landscape, helping organizations navigate the complexities of today's competitive environment.
