David Lynch serves as the Chief Supply Chain Officer at Bata Group, where he is at the forefront of transforming the global supply chain landscape for one of the world's leading footwear and sports equipment manufacturers. With a wealth of experience in C-level management, David...
David Lynch serves as the Chief Supply Chain Officer at Bata Group, where he is at the forefront of transforming the global supply chain landscape for one of the world's leading footwear and sports equipment manufacturers. With a wealth of experience in C-level management, David is adept at orchestrating end-to-end supply chain operations across nearly 40 countries, which encompasses 21 in-house factories and approximately 80 distribution centers. His strategic oversight ensures that all supply chain functions—from product development and manufacturing to logistics and distribution—are seamlessly integrated, driving efficiency and responsiveness in a highly competitive market.
Under David's leadership, Bata Group has embraced a continuous improvement mindset, fostering a culture of innovation and collaboration among diverse, multi-functional teams. His expertise in global sourcing and manufacturing processes enables the company to maintain a robust external supplier network while optimizing in-house capabilities. David's passion for cultivating talent and inspiring teams has been instrumental in achieving operational excellence and enhancing the overall customer experience.
Key projects under David's direction include the implementation of advanced analytics and digital tools to streamline supply chain operations, improve inventory management, and enhance demand forecasting. By leveraging his extensive knowledge in sportswear, footwear, and retail, David is not only driving cost efficiencies but also ensuring that Bata Group remains agile and responsive to evolving market trends. His commitment to sustainability and ethical sourcing practices further underscores his vision for a future-ready supply chain that aligns with global standards and consumer expectations.
