Rachael Guay is a seasoned Freelance Director and Product UX/UI Designer with over 25 years of experience, specializing in crafting intelligent digital experiences that captivate users and drive measurable results. Currently, Rachael collaborates with a diverse array of Fortune 500 companies across industries such as...
Rachael Guay is a seasoned Freelance Director and Product UX/UI Designer with over 25 years of experience, specializing in crafting intelligent digital experiences that captivate users and drive measurable results. Currently, Rachael collaborates with a diverse array of Fortune 500 companies across industries such as Biologics, Informatics, Healthcare, Financial Services, Consumer Electronics, Food Retail, and Entertainment. Her extensive background allows her to bring a unique perspective to each project, ensuring that both business objectives and user needs are strategically balanced.
In her current role, Rachael is deeply involved in key projects that emphasize user-centered design and innovative digital strategy. She conducts brainstorming workshops and meetings that foster creativity and collaboration among stakeholders, ensuring that every voice is heard in the design process. Rachael excels in both quantitative and qualitative research methodologies, conducting in-depth interviews with stakeholders and users, as well as deploying questionnaires to gather valuable insights. This research informs her design decisions, allowing her to create consistent and engaging experiences across platforms.
Rachael's expertise in creative direction, interactive advertising, and integrated marketing further enhances her ability to deliver compelling digital solutions. She is adept at developing corporate identities and online advertising strategies that resonate with target audiences. With a keen eye for art direction and logo design, Rachael ensures that every project reflects a cohesive brand narrative. Her commitment to excellence and her passion for digital innovation make her a trusted partner for organizations seeking to elevate their user experience and achieve their business goals.
