As the Senior Vice President at CG Life, Karen Sharma leverages her extensive 20 years of experience in integrated corporate and strategic communications to drive impactful initiatives within the life sciences sector. Her role is pivotal in shaping the agency's approach to public and media...
As the Senior Vice President at CG Life, Karen Sharma leverages her extensive 20 years of experience in integrated corporate and strategic communications to drive impactful initiatives within the life sciences sector. Her role is pivotal in shaping the agency's approach to public and media relations, branding, and stakeholder engagement, ensuring that clients effectively communicate their scientific innovations and advancements. Karen's expertise in R&D communications enables her to translate complex scientific concepts into compelling narratives that resonate with diverse audiences, from investors to healthcare professionals.
Currently, Karen is spearheading several key projects that highlight CG Life's commitment to omnichannel marketing strategies. One notable initiative involves the development of a comprehensive communications plan for a groundbreaking biotech client, focusing on enhancing their visibility in the competitive landscape while fostering strong relationships with key stakeholders. Her strategic public relations planning and corporate communications skills are instrumental in crafting tailored messaging that aligns with the client's goals and the broader industry trends.
In addition to her project leadership, Karen serves as a trusted advisor to executive and senior management, providing insights that inform decision-making and enhance organizational reputation. Her proficiency in government relations and financial communications further strengthens CG Life's position as a leader in the life sciences marketing arena. With a keen understanding of integrated marketing and communications planning, Karen continues to drive results that not only elevate client brands but also contribute to the advancement of scientific dialogue in the public sphere.
