Brian Reid serves as the Senior Director of Sales Enablement at Uponor, where he leverages his extensive global expertise to drive profitable growth through innovative strategies in new product development, geographic expansion, and market creation. In his current role, Brian is responsible for leading a...
Brian Reid serves as the Senior Director of Sales Enablement at Uponor, where he leverages his extensive global expertise to drive profitable growth through innovative strategies in new product development, geographic expansion, and market creation. In his current role, Brian is responsible for leading a diverse team of 70 professionals across various functions, including Sales Operations, Inside Sales, Customer Service, Construction Services, and Salesforce capabilities. His leadership is pivotal in providing comprehensive sales analytics, executing pricing strategies, generating leads, and managing customer accounts, all of which are essential for enhancing the customer experience and optimizing sales performance.
Brian’s strategic vision is complemented by his strong focus on P&L management, ensuring that the organization not only meets but exceeds its financial objectives. He is adept at fostering collaboration among cross-functional teams, building consensus, and mentoring his staff to cultivate a high-performance culture. His core competencies in process improvement and change management enable him to streamline operations and enhance efficiency, ultimately contributing to top-line growth and bottom-line profitability.
Key projects under Brian's direction include the implementation of advanced Salesforce development initiatives, which have significantly improved lead generation and sales forecasting accuracy. His commitment to stakeholder engagement and contract negotiation has also strengthened Uponor's market position, allowing the company to capture greater market share and create lasting shareholder value. With a keen eye for strategic planning and business process improvement, Brian Reid continues to be a driving force in Uponor's success, ensuring the organization remains at the forefront of the industry.
