Marybeth Maskovas is the visionary Founder and Principal Analytics Consultant at Insight Lime Analytics, a consultancy dedicated to driving impactful digital transformation through advanced analytics. With a robust background that spans digital product development, marketing, and analytics, Marybeth has honed her expertise in navigating the...
Marybeth Maskovas is the visionary Founder and Principal Analytics Consultant at Insight Lime Analytics, a consultancy dedicated to driving impactful digital transformation through advanced analytics. With a robust background that spans digital product development, marketing, and analytics, Marybeth has honed her expertise in navigating the intricate systems of large organizations. Her unique ability to dissect complex workflows allows her to coach businesses through their digital evolution, ensuring they not only adapt but thrive in an increasingly competitive landscape.
At Insight Lime, established in 2020, Marybeth leads a team of skilled analysts who are not just data experts but also strategic leaders. The firm focuses on enhancing digital maturity by leveraging analytics to create measurable impacts on clients' bottom lines. Key projects under her guidance have included comprehensive market research initiatives, tailored online advertising strategies, and innovative business intelligence solutions that empower organizations to make data-driven decisions.
Marybeth’s proficiency in online marketing, social media strategies, and email marketing complements her analytical skills, enabling her to craft holistic approaches that resonate with target audiences. Her commitment to fostering a culture of continuous improvement and learning within organizations has positioned Insight Lime as a trusted partner in the digital landscape. With a passion for creative problem-solving and a results-oriented mindset, Marybeth Maskovas continues to lead the charge in helping businesses unlock their full potential through the power of analytics.
