Julie Holcombe Young is a highly strategic and entrepreneurial healthcare brand leader, currently serving as the President and Owner of WHY Consulting LLC. With a robust background in the pharmaceutical and over-the-counter (OTC) sectors, Julie has honed her expertise in navigating complex market dynamics, particularly...
Julie Holcombe Young is a highly strategic and entrepreneurial healthcare brand leader, currently serving as the President and Owner of WHY Consulting LLC. With a robust background in the pharmaceutical and over-the-counter (OTC) sectors, Julie has honed her expertise in navigating complex market dynamics, particularly in the realm of Women's Health products at Perrigo Company plc. Her role as a contract commercial leadership consultant allows her to leverage her extensive knowledge in brand and business development, strategic assessment, and launch readiness preparation to drive impactful results for her clients.
At WHY Consulting LLC, Julie is dedicated to crafting data-driven marketing strategies that encompass both healthcare provider (HCP) and direct-to-consumer (DTC) initiatives. Her keen eye for market trends enables her to anticipate shifts in consumer behavior and industry standards, ensuring that her clients remain competitive and relevant. Julie excels in new product commercialization and revitalization efforts, employing a comprehensive approach that includes situation analysis, market insight interpretation, and omni-channel marketing strategies.
Her skills in advertising, profit and loss management, and competitive analysis are complemented by her ability to execute multi-channel marketing campaigns that resonate with target audiences. By integrating strategic planning and brand management principles, Julie empowers her clients to make informed decisions regarding pricing, manufacturing, distribution, and market access. As a thought leader in the healthcare marketing space, she continues to inspire innovation and excellence, helping organizations navigate the complexities of the industry while achieving sustainable growth.
