As the Chief Marketing Officer at Under Canvas Inc., May Lilley leverages her extensive expertise in luxury and outdoor hospitality to redefine the brand's approach to adventure travel and sustainable experiences. With a robust background in data-driven performance marketing, May is adept at crafting strategic...
As the Chief Marketing Officer at Under Canvas Inc., May Lilley leverages her extensive expertise in luxury and outdoor hospitality to redefine the brand's approach to adventure travel and sustainable experiences. With a robust background in data-driven performance marketing, May is adept at crafting strategic communications that resonate with refined travelers seeking immersive outdoor experiences. Her role encompasses a wide array of responsibilities, including overseeing brand development, retail strategy, and partnerships that enhance the company's visibility in the competitive landscape of luxury camping.
May is currently spearheading key projects that focus on innovative marketing strategies designed to drive revenue generation and optimize channel performance. By harnessing strategic data analysis, she ensures that Under Canvas's marketing efforts are not only effective but also aligned with the evolving preferences of eco-conscious travelers. Her commitment to sustainability is reflected in the brand's initiatives, which prioritize community engagement and responsible travel practices.
In addition to her marketing acumen, May excels in media relations and public relations, cultivating strong partnerships that amplify Under Canvas's mission of bringing travelers #OutsideTogether. Her proficiency in social media marketing and corporate communications allows her to create compelling narratives that engage audiences and foster brand loyalty. With a keen eye for business strategy and client service, May Lilley is not just driving the marketing efforts at Under Canvas; she is shaping the future of luxury outdoor experiences, making them accessible and appealing to a global audience.
