Eunkyung Choi serves as a Principal Professional at Samsung Electronics, where she plays a pivotal role in driving business innovation within the organization. With over 12 years of CRM and marketing consulting experience at IBM, Eunkyung has honed her expertise in B2B process innovation, particularly...
Eunkyung Choi serves as a Principal Professional at Samsung Electronics, where she plays a pivotal role in driving business innovation within the organization. With over 12 years of CRM and marketing consulting experience at IBM, Eunkyung has honed her expertise in B2B process innovation, particularly in leveraging Salesforce.com to enhance sales, marketing, partner engagement, and service delivery. Since joining Samsung Electronics in 2014, she has been instrumental in transforming the B2B marketing landscape, focusing on the integration of advanced CRM processes and infrastructure that align with the company's digital transformation goals.
In her current role within the Business Innovation Team, Eunkyung leads key initiatives that streamline B2B marketing processes and optimize the Salesforce.com Sales and Partner Cloud platforms. Her end-to-end experience encompasses strategic planning, process optimization, and the implementation of robust infrastructure solutions that drive efficiency and effectiveness across various business units. Eunkyung's deep understanding of digital marketing and business intelligence allows her to craft innovative strategies that not only enhance customer engagement but also provide valuable insights for competitive analysis and enterprise architecture.
Eunkyung's skill set is a blend of management consulting, solution architecture, and business planning, making her a vital asset in navigating the complexities of the digital landscape. Her commitment to fostering a culture of continuous improvement and her ability to adapt to evolving market demands position her as a leader in the field of business innovation at Samsung Electronics. Through her work, Eunkyung is not only shaping the future of B2B marketing but also contributing to the broader narrative of digital transformation within the tech industry.
