Diane Equi serves as the Director of Merchandising at Randa Apparel & Accessories, where she leverages her extensive expertise in product development and trend analysis to drive the success of the women's belts category. With a robust background in the apparel and fashion industry, Diane...
Diane Equi serves as the Director of Merchandising at Randa Apparel & Accessories, where she leverages her extensive expertise in product development and trend analysis to drive the success of the women's belts category. With a robust background in the apparel and fashion industry, Diane is adept at managing the entire product life cycle—from ideation to market launch and beyond. Her strategic oversight ensures that each product not only meets the aesthetic and functional needs of consumers but also aligns with the company's overall merchandising strategy tailored to various retailers.
In her current role, Diane is instrumental in training, managing, and growing a dynamic women's merchandising team. She fosters a collaborative environment that encourages creativity and innovation, empowering her team to excel in visual merchandising and assortment planning. By closely monitoring emerging trends and consumer preferences, Diane ensures that Randa's offerings remain relevant and competitive in a rapidly evolving market.
A key aspect of Diane's responsibilities includes owning the team's margin plan, where she consistently identifies opportunities to re-source or re-engineer styles to meet cost targets without compromising quality. Her analytical skills and keen eye for detail enable her to make informed decisions that enhance profitability while maintaining brand integrity. With a commitment to excellence and a passion for fashion, Diane Equi continues to make significant contributions to Randa Apparel & Accessories, driving growth and setting new benchmarks in the industry.
