Randy Lawrence is a seasoned professional with over 20 years of experience in the marketing industry, currently serving as the Director of Creative Services at Exclaim, Inc. In this pivotal role, Randy leverages his expertise in digital solutions to spearhead innovative projects that resonate with...
Randy Lawrence is a seasoned professional with over 20 years of experience in the marketing industry, currently serving as the Director of Creative Services at Exclaim, Inc. In this pivotal role, Randy leverages his expertise in digital solutions to spearhead innovative projects that resonate with diverse clients, ensuring their unique needs are met with strategic precision. His leadership is characterized by a robust ability to build and manage high-performing creative teams, both onshore and offshore, which has been instrumental in expanding the agency's resource base and enhancing project delivery capabilities.
At Exclaim, Randy has been at the forefront of key initiatives that integrate brand strategy into the agency's core offerings. He has successfully developed and executed a variety of digital, video, and experiential projects that not only elevate client brands but also drive measurable results. His strategic thinking and ideation skills are critical in supporting both agency and client creative development, allowing for the creation of compelling project briefs that guide internal and external resources effectively.
Randy's proficiency in website development, SEO, and digital strategy positions him as a thought leader in the realm of online marketing and B2B initiatives. He is adept at navigating the complexities of budgets and web analytics, ensuring that each project not only meets creative standards but also aligns with overarching business goals. His commitment to fostering a culture of collaboration and innovation within his teams has made him a respected figure in the industry, driving Exclaim, Inc. toward continued growth and success in a competitive landscape.
