As the Group Brand Director at Proximo Spirits, Andrew Nash is a dynamic force in the spirits industry, recognized for his exceptional ability to build teams and brands that resonate with consumers while driving profitable growth. With a strategic focus on elevating the importance of...
As the Group Brand Director at Proximo Spirits, Andrew Nash is a dynamic force in the spirits industry, recognized for his exceptional ability to build teams and brands that resonate with consumers while driving profitable growth. With a strategic focus on elevating the importance of whiskey within the Proximo portfolio, Andrew has successfully spearheaded transformative initiatives that have redefined brand positioning and consumer engagement. His visionary leadership has been instrumental in the premium reinvention of the Bushmills brand, where he has crafted a long-term portfolio strategy that not only enhances brand equity but also drives sustained double-digit growth.
Andrew's expertise in brand architecture and market planning has been pivotal in the commercial activation of Proper Number Twelve Irish Whiskey, guiding its rollout from inception to a market leader. His collaborative approach fosters cross-functional teamwork, enabling the seamless execution of innovative marketing campaigns and trade marketing strategies that amplify brand awareness and consumer delight. Under his stewardship, Pendleton has emerged as an Impact ‘Hot Brand’ for five consecutive years, a testament to his adeptness in pricing strategy and strategic partnerships.
A passionate mentor and advocate for emerging talent in the industry, Andrew's commitment to enriching the consumer experience while accelerating brand growth positions him as a trailblazer in the fast-moving consumer goods (FMCG) sector. His ability to navigate complex joint ventures and leverage market insights ensures that Proximo Spirits remains at the forefront of the whiskey market, continually delighting consumers and enriching profitability.
