Mike Golden is a seasoned marketing communications strategist and the driving force behind Brandigo China, where he serves as President. With over two decades of experience in the dynamic Chinese market, Mike has established himself as a thought leader in brand strategy and digital marketing....
Mike Golden is a seasoned marketing communications strategist and the driving force behind Brandigo China, where he serves as President. With over two decades of experience in the dynamic Chinese market, Mike has established himself as a thought leader in brand strategy and digital marketing. Under his leadership, Brandigo China has successfully partnered with hundreds of companies, ranging from startups to established enterprises, to navigate the complexities of the Chinese business landscape.
At Brandigo China, Mike spearheads key projects that focus on comprehensive brand communication strategies, leveraging insights from extensive market research to inform decision-making. His expertise in social media and digital marketing has been pivotal in helping clients enhance their online presence and engage effectively with their target audiences. Mike’s proficiency in public relations and media relations further amplifies the visibility of the brands he represents, ensuring they resonate with both local and international stakeholders.
In addition to his strategic oversight, Mike is passionate about fostering leadership within his team and the broader marketing community. He actively mentors emerging professionals, sharing his insights on corporate communications, advertising, and the nuances of operating in the APAC region. His commitment to excellence and innovation in marketing communications makes him a respected figure in the industry, continually pushing the boundaries of what is possible in brand engagement and consumer connection in China.
