As the Senior Manager of UX Research at ADP, Amy Heubach plays a pivotal role in shaping the user experience across the organization’s diverse product offerings. With a keen focus on leveraging data and research, Amy helps drive strategic decision-making that not only enhances product...
As the Senior Manager of UX Research at ADP, Amy Heubach plays a pivotal role in shaping the user experience across the organization’s diverse product offerings. With a keen focus on leveraging data and research, Amy helps drive strategic decision-making that not only enhances product usability but also fosters long-term user engagement. Her expertise in service design and design research allows her to craft innovative solutions that resonate with users, ensuring that products are not only functional but also delightful to use.
Amy has successfully led the hiring and onboarding of a diverse team of UX researchers, fostering an inclusive environment that encourages collaboration and creativity. Her leadership extends beyond team management; she has blazed the trail for conducting global research initiatives that provide invaluable insights into user behavior across different markets. By evaluating and onboarding vendors to support global UX research, Amy has enhanced the research capabilities of her team, enabling them to tackle large-scale strategic studies with confidence.
In her role, Amy has also implemented a new research intake process and quarterly planning framework that streamlines project management and prioritizes impactful research endeavors. Her skills in heuristic evaluation and data analysis empower her team to derive actionable insights from complex data sets, ultimately informing product development and design decisions. With a strong emphasis on user personas and prototyping, Amy ensures that the voice of the user is at the forefront of ADP’s product strategy, driving innovation and creating experiences that users will not only want to use but will also advocate for.
