Bosco Lam is a visionary leader and co-founder of AlikeAudience, Inc., a cutting-edge data company that is revolutionizing the way marketers connect with their target audiences. With a robust expertise in venture capital, mobile advertising, and programmatic media buying, Bosco has been instrumental in shaping...
Bosco Lam is a visionary leader and co-founder of AlikeAudience, Inc., a cutting-edge data company that is revolutionizing the way marketers connect with their target audiences. With a robust expertise in venture capital, mobile advertising, and programmatic media buying, Bosco has been instrumental in shaping AlikeAudience’s mission to simplify the process of reaching the right customers through the seamless integration of data and media. Under his guidance, the company has successfully onboarded a diverse array of data sources, including mobile apps, credit card companies, and credit bureaus across key markets such as the United States, Australia, Japan, and Hong Kong.
At AlikeAudience, Bosco leads a nimble team of less than 30 dedicated professionals who are committed to continuous data augmentation. This innovative approach not only enhances the accuracy of consumer identity but also empowers brands to navigate the digital landscape with unprecedented ease. Key projects under Bosco’s leadership include the development of advanced algorithms for real-time bidding and data analysis, which have significantly improved the effectiveness of online marketing campaigns for clients across various industries.
Bosco’s strategic planning and deep understanding of adtech enable him to identify emerging trends and opportunities within the marketplace, ensuring that AlikeAudience remains at the forefront of the industry. His passion for leveraging trusted data to drive marketing success is evident in the company’s vision of making the connection between consumer identity and the digital universe as effortless as autopilot. As a thought leader in the field, Bosco continues to push the boundaries of what is possible in data-driven marketing, positioning AlikeAudience as a key player in the evolution of the advertising landscape.
