John Armitage serves as the Principal Product Designer at LoanStreet Inc., where he leverages his extensive expertise in user-centered design and information visualization to transform the loan management landscape for small financial institutions. With a focus on regional credit unions, John is instrumental in developing...
John Armitage serves as the Principal Product Designer at LoanStreet Inc., where he leverages his extensive expertise in user-centered design and information visualization to transform the loan management landscape for small financial institutions. With a focus on regional credit unions, John is instrumental in developing LoanStreet's innovative SaaS platform, which simplifies and automates the loan management lifecycle. His strategic approach to product design not only enhances user experience but also empowers clients to navigate complex financial data with ease.
At LoanStreet, John leads key projects that integrate advanced visual analytics and performance management tools, enabling users to make informed investment decisions in syndicated loan portfolios. His recent work has centered around creating intuitive interfaces that facilitate collaboration among stakeholders, ensuring that even non-technical users can engage with sophisticated financial products through codeless development solutions. By employing contextual inquiry and usability testing, John ensures that the platform meets the diverse needs of its users, fostering a seamless interaction experience.
John’s background in designing for various industries, including insurance risk pricing and even robotic lawnmowers, equips him with a unique perspective on problem-solving and innovation. His commitment to usability and information architecture allows him to craft solutions that not only meet business objectives but also resonate with end-users. As a practice leader, John is dedicated to mentoring emerging designers, sharing his insights on best practices in interaction design, and advocating for a user-centric approach that drives the future of financial technology.
