Don Black currently serves as the Senior Director of Consulting Services at TransUnion, where he leverages his extensive expertise in data and information services to drive innovative solutions for clients. With a robust background in marketing analytics and display advertising, Don is adept at navigating...
Don Black currently serves as the Senior Director of Consulting Services at TransUnion, where he leverages his extensive expertise in data and information services to drive innovative solutions for clients. With a robust background in marketing analytics and display advertising, Don is adept at navigating the complexities of consumer identity and data integration. His role primarily focuses on leading the TruAudience Identity Services Consulting team, where he collaborates with clients to enhance their marketing strategies through data-driven insights and advanced analytics.
Under Don's leadership, key projects have centered around the development and implementation of cutting-edge identity solutions that empower businesses to connect with their audiences more effectively. His strategic vision is complemented by his hands-on experience in product management and new product development, enabling him to guide teams in bringing transformative services to market. Don's ability to manage direct reports while fostering strategic relationships has been instrumental in aligning product offerings with client needs, ensuring that TransUnion remains at the forefront of industry trends.
Don’s specialties in business development and entrepreneurship further enhance his capability to identify market opportunities and craft tactical marketing strategies that resonate with clients. His analytical mindset, combined with a deep understanding of market research, positions him as a thought leader in the field. As he continues to drive innovation at TransUnion, Don Black is committed to empowering organizations to harness the full potential of their data, ultimately leading to more effective advertising and enhanced customer engagement.
