As the Global Digital Marketing Manager at Roxtec Group, Jonas Lindblom is at the forefront of driving digital transformation within a company renowned for its innovative cable and pipe transit solutions. With over 20 years of extensive experience in digital marketing, e-commerce, and web analytics,...
As the Global Digital Marketing Manager at Roxtec Group, Jonas Lindblom is at the forefront of driving digital transformation within a company renowned for its innovative cable and pipe transit solutions. With over 20 years of extensive experience in digital marketing, e-commerce, and web analytics, Jonas plays a pivotal role in shaping the group’s marketing strategies to effectively reach and engage a global customer base. His expertise in B2B marketing strategy is instrumental in positioning Roxtec as a leader in safety and efficiency for demanding projects across various industries.
Jonas is currently spearheading several key projects that leverage marketing automation and advanced analytics to enhance customer engagement and streamline operations. By utilizing tools like Google Analytics and LinkedIn Campaign Manager, he is able to derive actionable insights that inform targeted campaigns, ultimately driving lead generation and conversion rates. His strategic approach to social media marketing and search engine marketing (SEM) has significantly increased Roxtec's online visibility and brand awareness, ensuring that the company remains competitive in a rapidly evolving digital landscape.
In addition to his technical skills, Jonas is passionate about fostering a culture of innovation within the marketing team. He actively encourages collaboration and knowledge sharing, which has led to the successful implementation of new digital initiatives that simplify design and engineering processes for clients. As Roxtec continues to expand its global footprint, Jonas's leadership in digital marketing will be crucial in maintaining the company’s reputation for operational reliability and excellence in customer service.
