Gabrielle Nouhra is a dynamic marketing executive based in New York City, currently serving as the Director of Ads Product Marketing at Quizlet. With a multifaceted background that spans technology, brand management, media, sales, and agency roles, Gabrielle brings a comprehensive perspective to her work....
Gabrielle Nouhra is a dynamic marketing executive based in New York City, currently serving as the Director of Ads Product Marketing at Quizlet. With a multifaceted background that spans technology, brand management, media, sales, and agency roles, Gabrielle brings a comprehensive perspective to her work. Her expertise lies in navigating the complexities of marketing in a rapidly evolving digital landscape, particularly in understanding the unique needs and behaviors of Gen Z consumers.
In her current role, Gabrielle has successfully jumpstarted a new revenue stream for Quizlet by establishing the Ads business, a strategic initiative aimed at countering declining subscription growth. Within just six months, she launched Quizlet Ads, a direct-sold and private marketplace (PMP) advertising platform designed to cater to the needs of Gen Z's most beloved brands. This initiative not only enhances Quizlet's offerings but also provides advertisers with targeted access to a highly engaged audience of learners.
Gabrielle's approach is rooted in robust customer research and digital strategy, ensuring that every marketing effort aligns with the evolving preferences of users. Her proficiency in co-marketing and brand marketing has been instrumental in forging partnerships that amplify Quizlet's presence in the competitive ed-tech space. Additionally, her skills in digital media buying and planning, combined with her experience in project planning, enable her to execute campaigns that drive measurable results. As she continues to innovate within the Ads division, Gabrielle Nouhra is poised to redefine how educational platforms engage with brands and consumers alike, solidifying Quizlet's position as a leader in the market.
