As the Marketing Manager at Teaminvest Private, Ika Culina leverages her extensive 14 years of experience to drive impactful marketing initiatives that enhance brand visibility and foster business growth. With a specialized focus on the Property sector, Ika has successfully designed and executed integrated marketing...
As the Marketing Manager at Teaminvest Private, Ika Culina leverages her extensive 14 years of experience to drive impactful marketing initiatives that enhance brand visibility and foster business growth. With a specialized focus on the Property sector, Ika has successfully designed and executed integrated marketing campaigns that not only generate leads but also elevate the overall market presence of the companies under the TIP Group umbrella, specifically Kitome and DecoGlaze.
Her role encompasses the entire marketing lifecycle—from scoping and planning to execution and post-analysis—ensuring that each campaign is strategically aligned with the organizational objectives. Ika's proactive leadership style is evident in her management of a direct report and her oversight of a significant marketing budget, where she employs her negotiation and strategy skills to maximize ROI. By collaborating closely with external digital agencies, she ensures that the digital strategy is robust, utilizing her expertise in SEO and social media to enhance online engagement and drive traffic.
Ika's commitment to continuous improvement is reflected in her analytical approach to post-campaign evaluations, allowing her to refine future strategies based on data-driven insights. Her ability to navigate the complexities of franchising and public relations further positions her as a key player in the marketing landscape. With a keen eye for business development and a passion for innovative marketing solutions, Ika Culina is dedicated to propelling Teaminvest Private and its subsidiaries toward sustained success in a competitive marketplace.
