As the Marketing Director at BAM, Jane Giuffrida plays a pivotal role in shaping the brand's marketing strategy, leveraging her extensive expertise in both B2B and B2C sectors. With a strong focus on digital marketing, Jane is adept at utilizing tools such as Google Analytics...
As the Marketing Director at BAM, Jane Giuffrida plays a pivotal role in shaping the brand's marketing strategy, leveraging her extensive expertise in both B2B and B2C sectors. With a strong focus on digital marketing, Jane is adept at utilizing tools such as Google Analytics and Google AdWords to drive data-informed decisions that enhance brand visibility and engagement. Her analytical skills enable her to dissect complex data sets, providing actionable insights that inform campaign strategies and optimize performance across various channels.
Jane's leadership in sales enablement initiatives has been instrumental in bridging the gap between marketing and sales teams, ensuring that both departments work cohesively towards common goals. She is particularly skilled in project coordination and cross-functional collaboration, which allows her to manage key projects effectively, from conception through execution. Her proficiency in Microsoft Excel and PowerPoint enhances her ability to present data-driven insights and marketing strategies to stakeholders, ensuring alignment and buy-in at all levels of the organization.
In addition to her digital marketing efforts, Jane oversees event management, crafting engaging experiences that resonate with target audiences and strengthen brand loyalty. Her public speaking skills further enhance her ability to represent BAM at industry conferences and networking events, where she shares her expertise and insights on emerging marketing trends. With a commitment to continuous improvement and a passion for customer service, Jane Giuffrida is not only driving BAM's marketing success but also setting a benchmark for excellence in the industry.
