Cathy Obrien, Co-Founder and President of BONA FIDE Beauty Lab, is a distinguished leader in the beauty industry, leveraging her extensive experience in brand management and strategic development to empower emerging beauty brands. With a robust background in business operations and creative direction, Cathy excels...
Cathy Obrien, Co-Founder and President of BONA FIDE Beauty Lab, is a distinguished leader in the beauty industry, leveraging her extensive experience in brand management and strategic development to empower emerging beauty brands. With a robust background in business operations and creative direction, Cathy excels in crafting compelling brand strategies that resonate with today’s discerning consumers. At BONA FIDE Beauty Lab, she spearheads key projects that focus on holistic brand positioning, ensuring that each client’s vision is translated into a cohesive and impactful market presence.
Under her leadership, BONA FIDE Beauty Lab has become a trusted consultancy for founders seeking to navigate the complexities of the beauty landscape. Cathy’s expertise in developing strategic marketing and communications programs has proven invaluable in elevating brand narratives and driving consumer engagement. Her work often involves creating innovative sales and distribution strategies that align with the evolving dynamics of the wellness category, where she has made significant contributions.
In addition to her role at BONA FIDE, Cathy is the Owner/Operator of Beauty by POPSUGAR, where she combines her passion for beauty with her keen business acumen to curate a unique shopping experience. As an advisor for HOMECOURT, she further extends her influence in the industry, offering insights that bridge the gap between luxury goods and accessible beauty solutions. With a skill set that encompasses advertising, brand development, digital media, and event management, Cathy Obrien continues to shape the future of beauty, empowering brands to thrive in a competitive marketplace.
