As the Operations and Technology Director at The Camp Transformation Center, Ron Roberts plays a pivotal role in driving operational excellence across a vast network of over 100 franchise locations spanning nine states. With a strong focus on revenue and profitability growth, Ron leverages his...
As the Operations and Technology Director at The Camp Transformation Center, Ron Roberts plays a pivotal role in driving operational excellence across a vast network of over 100 franchise locations spanning nine states. With a strong focus on revenue and profitability growth, Ron leverages his expertise in P&L analysis and strategic planning to identify and capitalize on opportunities that enhance both operational efficiency and guest experiences. His commitment to fostering a people-first culture is evident in his passion for leadership development, having successfully nurtured three new Franchise Business Coaches who are now instrumental in supporting franchisees.
Ron’s leadership is further exemplified by his successful facilitation of 18 new openings and 32 ownership transfers, as well as overseeing six relocations, all while ensuring strict adherence to brand standards and design specifications. His ability to manage complex projects is complemented by his proficiency in compliance management and training, which ensures that all team members are equipped with the necessary skills and knowledge to deliver exceptional service.
A key highlight of Ron's tenure has been the successful launch of a consumer-facing app that enhances guest engagement and loyalty. By coordinating comprehensive field training, he has ensured that all locations are well-prepared to utilize this technology effectively, thereby elevating the overall guest experience. With a strong foundation in local store marketing strategies and program development, Ron continues to innovate and implement initiatives that not only drive business growth but also cultivate a loyal customer base. His public speaking skills and strategic vision make him a sought-after leader in the fitness franchise industry, dedicated to transforming both operations and the lives of those he serves.
