Marcy Becker is a highly accomplished Senior Consultant at Kaiser Permanente, where she leverages her extensive expertise in consumer experience research to drive impactful insights across the healthcare sector. With a robust background in the hospital and healthcare industry, Marcy specializes in analyzing consumer behavior,...
Marcy Becker is a highly accomplished Senior Consultant at Kaiser Permanente, where she leverages her extensive expertise in consumer experience research to drive impactful insights across the healthcare sector. With a robust background in the hospital and healthcare industry, Marcy specializes in analyzing consumer behavior, particularly within the Medicare demographic, focusing on retention strategies and B2C research methodologies. Her role involves collaborating closely with clients to define research objectives, develop tailored methodologies, and craft comprehensive questionnaires that yield actionable insights.
Marcy’s analytical skills and strategic planning capabilities enable her to dissect complex data sets, transforming them into clear narratives that inform decision-making processes. She excels in cross-functional team leadership, fostering collaboration among diverse stakeholders to ensure that research findings align with organizational goals. Her proficiency in market research and competitive intelligence equips her with the tools necessary to navigate the evolving healthcare landscape, allowing her to identify trends and opportunities that enhance consumer engagement and satisfaction.
Currently, Marcy is spearheading key projects aimed at improving patient retention and optimizing consumer experiences within Medicare programs. Her commitment to data-driven insights not only enhances service delivery but also contributes to the overall strategic vision of Kaiser Permanente. With an MBA focused on Marketing from Cleveland State University, Marcy combines her academic foundation with practical experience, making her a valuable asset in the pursuit of innovative solutions that meet the needs of consumers in an increasingly complex healthcare environment.
