Florencia Mariani is a seasoned Digital Marketing Manager at Southbay Argentina & Uruguay, a prominent distributor for Nike, where she leverages over a decade of experience in the marketing sector to drive impactful digital strategies. In her current role, Florencia is at the forefront of...
Florencia Mariani is a seasoned Digital Marketing Manager at Southbay Argentina & Uruguay, a prominent distributor for Nike, where she leverages over a decade of experience in the marketing sector to drive impactful digital strategies. In her current role, Florencia is at the forefront of orchestrating comprehensive digital campaigns that span various platforms, including SEM, SEO, social media, and display advertising. Her analytical and results-oriented mindset enables her to identify and capitalize on business opportunities, ensuring that each campaign not only meets but exceeds performance expectations.
Florencia excels in cultivating strong relationships with creative agencies, which is crucial for developing content that resonates with the Nike brand and captivates the target audience. Her expertise in strategic data analysis allows her to refine marketing strategies continually, ensuring that they are data-driven and aligned with consumer behavior trends. Additionally, her leadership of multidisciplinary teams fosters a collaborative environment where innovative ideas flourish, driving project success and enhancing overall marketing effectiveness.
Key projects under her guidance have included high-impact product launches and seasonal campaigns that have significantly boosted brand visibility and consumer engagement across digital channels. Florencia's problem-solving approach and ability to remain calm under pressure have been instrumental in navigating the complexities of the fast-paced digital landscape. With a strong foundation in business planning and consumer marketing, she is dedicated to advancing Southbay's digital presence while contributing to the broader goals of the Nike brand in the region.
