Emilie Panet serves as the Head of CRM and User Engagement at happn, where she plays a pivotal role in shaping the company's approach to customer relationship management across 15 marketed countries. With a strong focus on building and maintaining relationships with both current and...
Emilie Panet serves as the Head of CRM and User Engagement at happn, where she plays a pivotal role in shaping the company's approach to customer relationship management across 15 marketed countries. With a strong focus on building and maintaining relationships with both current and prospective clients, Emilie leverages her expertise in mobile marketing and digital integration to create value generation strategies that resonate with users. Her strategic oversight ensures that CRM initiatives are not only aligned with the company's broader objectives but also effectively drive user engagement through tailored services and exclusive offers.
At happn, Emilie leads a dynamic team of four, fostering a collaborative environment that emphasizes interpersonal communication and project management. Under her guidance, the team conducts in-depth evaluations of consumer data to refine marketing strategies, ensuring that they are both attractive to new clients and effective in retaining existing ones. Emilie's proficiency in A/B testing and database segmentation enables her to implement targeted campaigns that enhance user experience and encourage actions such as visits, subscriptions, and purchases.
Key projects under Emilie's leadership include the development of innovative CRM systems designed to convert user interactions into tangible sales, as well as the execution of promotional strategies that leverage discount vouchers and exclusive discounts. By generating comprehensive reports and insights, she continuously assesses the impact of these initiatives, driving ongoing improvements in user engagement and satisfaction. Emilie's commitment to excellence in customer experience and her strategic vision make her an invaluable asset to happn's mission of connecting people through meaningful interactions.
