As the CEO of AJ Frawley & Associates, Andrew Frawley brings over three decades of extensive operating experience, with a remarkable 25 years at the senior management level. His deep expertise encompasses a wide array of disciplines, including digital marketing, email marketing, CRM, database marketing,...
As the CEO of AJ Frawley & Associates, Andrew Frawley brings over three decades of extensive operating experience, with a remarkable 25 years at the senior management level. His deep expertise encompasses a wide array of disciplines, including digital marketing, email marketing, CRM, database marketing, and customer value management. Under his leadership, AJ Frawley & Associates has become a pivotal player in helping brands, service providers, and financial sponsors navigate the increasingly complex intersection of MarTech, AdTech, and customer experience.
Andrew is currently spearheading several key projects that leverage advanced technologies to enhance customer engagement and drive growth. His focus on Account-Based Marketing (ABM) and multi-channel marketing strategies has proven instrumental in optimizing customer journeys and maximizing ROI for clients. Additionally, Andrew is at the forefront of integrating artificial intelligence (AI) into marketing automation processes, enabling businesses to deliver personalized experiences at scale.
In his upcoming book, *Igniting Customer Connections: Fire Up Your Company’s Growth by Multiplying Customer Experience & Engagement*, Andrew shares insights drawn from his extensive career, offering actionable strategies for organizations looking to elevate their customer experience. His thought leadership not only reflects his commitment to innovation but also underscores his belief that a strong customer connection is the cornerstone of sustainable business growth. With a keen understanding of mergers and the going public process, Andrew is well-equipped to guide companies through transformative phases, ensuring they remain competitive in an ever-evolving marketplace.
