As the Group Vice President of Global Marketing Digital Media at Fisher Investments, Chris Boaz exemplifies the intersection of innovative marketing strategies and robust sales performance. With a proven track record as a top-producing sales and marketing leader, Chris drives a high-performing team of over...
As the Group Vice President of Global Marketing Digital Media at Fisher Investments, Chris Boaz exemplifies the intersection of innovative marketing strategies and robust sales performance. With a proven track record as a top-producing sales and marketing leader, Chris drives a high-performing team of over 20 talented professionals who are pivotal in generating more than 80% of the firm’s new lead flow for a global sales force that spans 17 countries. His metrics-based decision-making style not only ensures that the team meets ambitious goals but also fosters a culture of accountability and excellence.
Chris’s expertise in online lead generation and digital marketing is instrumental in shaping the firm’s approach to client acquisition and retention. He collaborates closely with cross-departmental teams to refine landing page testing strategies, optimizing user experience and conversion rates. His commitment to direct marketing and online advertising has positioned Fisher Investments as a leader in the financial services sector, leveraging cutting-edge techniques to engage potential clients effectively.
Beyond his technical skills, Chris is a trusted coach who prioritizes the development of his team members, believing that nurturing talent is as crucial as achieving business objectives. His approachable demeanor and good sense of humor create an environment where creativity and collaboration thrive. By integrating social media marketing with traditional strategies, Chris ensures that Fisher Investments remains at the forefront of industry trends, continuously adapting to the evolving landscape of digital media. Through his leadership, the firm not only surpasses its goals but also sets new benchmarks for success in the competitive financial services arena.
