As the Director of Veterinary Channel for North America at Whitebridge Pet Brands, Victoria Burke is at the forefront of transforming the landscape of veterinary nutrition for felines through her leadership of the Tiki Cat Veterinary Solutions line. With over 23 years of experience in...
As the Director of Veterinary Channel for North America at Whitebridge Pet Brands, Victoria Burke is at the forefront of transforming the landscape of veterinary nutrition for felines through her leadership of the Tiki Cat Veterinary Solutions line. With over 23 years of experience in the animal health industry, Victoria has honed her expertise in sales leadership and business strategy, making her a pivotal force in driving innovative solutions tailored specifically for cats, the obligate carnivores. Her strategic vision encompasses not only the development of high-quality veterinary diets but also the cultivation of strong relationships with veterinary professionals and pet owners alike.
Victoria's role involves a multifaceted approach to business development, where she leverages her extensive skills in P&L management and new business development to oversee budgets exceeding $300 million. Her commitment to team building and coaching has fostered a culture of high performance within her team, ensuring that they are not only engaged but also equipped to meet the evolving needs of the veterinary community. By employing consultative selling techniques, Victoria effectively communicates the unique benefits of Tiki Cat's tailored diets, enhancing the overall health and well-being of cats across North America.
Her enthusiasm for developing engaged employees is matched by her dedication to advancing animal nutrition, making her an invaluable asset to Whitebridge Pet Brands. Victoria Burke's forward-thinking approach and deep understanding of the veterinary channel position her as a leader who is not only shaping the future of pet nutrition but also inspiring the next generation of sales and operations professionals in the animal health industry.
