Dale Seidner serves as a Business Development Manager at Advantage Solutions, where he leverages his extensive expertise in sales and marketing to drive growth for a diverse portfolio of consumer brands. With a strong focus on strategic planning and sales program development, Dale is adept...
Dale Seidner serves as a Business Development Manager at Advantage Solutions, where he leverages his extensive expertise in sales and marketing to drive growth for a diverse portfolio of consumer brands. With a strong focus on strategic planning and sales program development, Dale is adept at crafting initiatives that not only meet but exceed client expectations. His current projects include collaborating with notable clients such as Mizkan, Land O Lakes, GlenOaks Yogurt, Mars Ice Cream, and Martinelli's, where he is responsible for owning and driving revenue growth.
Dale's leadership skills shine through as he effectively manages teams to achieve ambitious sales, distribution, pricing, and shelving goals. His ability to navigate the complexities of consumer products and brand management allows him to maximize marketing and promotional funds, ensuring that business objectives are met with precision. With a solid foundation in analytics, including proficiency in IRI and Nielsen data, Dale is skilled at identifying market trends and consumer insights that inform his strategic decisions.
In an industry characterized by rapid change and ambiguity, Dale maintains a proactive approach, utilizing his strong analytical skills to develop innovative solutions that resonate with consumers. His commitment to brand building and sales planning positions him as a key player in the competitive landscape of consumer goods. By fostering strong relationships with clients and stakeholders, Dale continues to drive impactful results that enhance brand visibility and profitability, solidifying his reputation as a self-motivated professional dedicated to excellence in business development.
