Sabrina Drefenstedt currently serves as Chef de projet Onsite Marketing for France at reuter.com, where she plays a pivotal role in enhancing the online presence of luxury brands through strategic onsite marketing initiatives. With a strong background in both digital marketing strategy and luxury brand...
Sabrina Drefenstedt currently serves as Chef de projet Onsite Marketing for France at reuter.com, where she plays a pivotal role in enhancing the online presence of luxury brands through strategic onsite marketing initiatives. With a strong background in both digital marketing strategy and luxury brand management, Sabrina is adept at developing and implementing communication tools that resonate with high-end consumers. Her expertise is particularly evident in her ability to adapt global marketing campaigns to local markets, ensuring that the messaging aligns with the unique preferences and expectations of the French audience.
In her role, Sabrina is responsible for the localization of onsite campaigns for partner brands, which involves close collaboration with manufacturers to plan and execute effective marketing strategies. She skillfully manages the entire campaign lifecycle—from briefing creative teams and overseeing the design of promotional banners to launching them on the reuter.com platform using the Typo 3 CMS. Her analytical skills come into play as she meticulously monitors campaign performance, leveraging statistical data and sales metrics to optimize future initiatives.
Sabrina's proficiency in the Adobe Suite and her deep understanding of the digital marketing landscape empower her to maintain and enhance the content on reuter.com. She is committed to upholding brand integrity and visual identity, ensuring that every piece of content adheres to established graphic charters. With a keen eye for detail and a strategic mindset, Sabrina is not only a project planner but also a brand steward, dedicated to elevating the luxury retail experience in the digital realm. Her contributions are instrumental in positioning reuter.com as a leading platform for premium brands in the competitive travel retail sector.
