Jamie Guise serves as the Senior Vice President, Chief Community Marketing and Internal Brand Officer at Old National Bank, where she plays a pivotal role in shaping the bank's community engagement strategy across Michigan and Northern Indiana. With a robust background in account management and...
Jamie Guise serves as the Senior Vice President, Chief Community Marketing and Internal Brand Officer at Old National Bank, where she plays a pivotal role in shaping the bank's community engagement strategy across Michigan and Northern Indiana. With a robust background in account management and strategic innovation, Jamie leverages her expertise in digital marketing and brand development to create impactful solutions that address both business challenges and community needs.
In her current role, Jamie is responsible for directing the bank’s comprehensive community marketing and engagement initiatives, overseeing a strategic approach to charitable donations, employee volunteering, and community relations. Her leadership has been instrumental in ensuring that Old National Bank not only meets but exceeds the expectations of its customers and employees. By fostering a culture of community involvement, she has elevated the bank's brand reputation and strengthened its connection with local stakeholders.
Key projects under Jamie's direction include the implementation of multi-channel marketing campaigns that enhance customer relationship management (CRM) and promote the bank's commitment to social responsibility. She has also spearheaded initiatives that encourage employee participation in community service, aligning the bank’s internal brand with its external community engagement efforts. Through strategic communications and interactive marketing, Jamie continues to drive Old National Bank’s mission forward, ensuring that the institution remains a trusted partner in the communities it serves. Her innovative approach not only enhances the bank's visibility but also cultivates a sense of belonging and trust among its diverse clientele.
