As a Senior Engineering Manager at Under Armour, Karim Shehadeh plays a pivotal role in shaping the frontend landscape of the company's digital commerce platform. With over 20 years of experience in the software industry, Karim has honed his expertise in web applications, focusing on...
As a Senior Engineering Manager at Under Armour, Karim Shehadeh plays a pivotal role in shaping the frontend landscape of the company's digital commerce platform. With over 20 years of experience in the software industry, Karim has honed his expertise in web applications, focusing on enhancing performance, usability, and accessibility to create a seamless shopping experience for customers. His leadership of the frontend team is characterized by a commitment to innovation and excellence, ensuring that every interaction with the Under Armour brand is not only visually appealing but also functionally robust.
Karim's current projects involve the integration of advanced JavaScript frameworks, including ExtJS and jQuery, to optimize the user interface and improve load times across various devices. By leveraging his extensive knowledge in software engineering and design, he is driving initiatives that prioritize mobile applications, recognizing the increasing importance of mobile commerce in today’s digital landscape. His strategic approach to engineering management fosters a collaborative environment where creativity and technical expertise thrive, enabling the team to tackle complex challenges effectively.
Moreover, Karim is dedicated to enhancing accessibility standards, ensuring that Under Armour’s digital platforms are inclusive and user-friendly for all customers. His focus on user interface design not only elevates the aesthetic appeal of the website but also enhances overall usability, making it easier for customers to navigate and engage with products. As Under Armour continues to innovate in the competitive sportswear market, Karim’s leadership and vision are instrumental in delivering an incredible user experience that aligns with the brand’s mission of empowering athletes everywhere.
