As the Global Technology Manager at Caterpillar Inc., Tiffany Britt plays a pivotal role in steering the digital transformation initiatives within the Building Construction Products (BCP) division. With over 20 years of experience in UX, product development, and marketing technology, Tiffany leverages her extensive expertise...
As the Global Technology Manager at Caterpillar Inc., Tiffany Britt plays a pivotal role in steering the digital transformation initiatives within the Building Construction Products (BCP) division. With over 20 years of experience in UX, product development, and marketing technology, Tiffany leverages her extensive expertise to enhance customer experience (CX) and drive marketing improvements across diverse global markets. Her leadership is characterized by a strategic approach to CX strategy and governance, where she conducts in-depth research to develop comprehensive customer journey maps and personas. This foundational work enables her team to align digital capabilities with customer needs, ensuring that Caterpillar’s offerings resonate with users on a personal level.
Tiffany's commitment to fostering meaningful organizational change is evident in her ability to integrate people, processes, and technology effectively. She champions the use of data-driven insights to inform strategic planning and optimize marketing efforts, including inbound marketing, email marketing, and search engine optimization (SEO). Under her guidance, her team is not only focused on enhancing the digital touchpoints for customers but is also dedicated to building a robust talent management framework that nurtures creativity and innovation. By fostering a collaborative environment, Tiffany empowers her team to explore emerging technologies and social media strategies, ultimately driving Caterpillar’s mission to deliver exceptional value in the construction industry. Through her visionary leadership, Tiffany Britt is not just transforming digital capabilities; she is redefining the customer experience landscape for Caterpillar, setting new benchmarks for excellence in the industry.
