Kimberlee Burrows serves as the Senior Marketing Communications Manager at BlueLinx Corporation, where she leverages her extensive experience in brand marketing and strategic communications to drive growth and enhance the company's market presence in the wholesale building products sector. With over 15 years of experience...
Kimberlee Burrows serves as the Senior Marketing Communications Manager at BlueLinx Corporation, where she leverages her extensive experience in brand marketing and strategic communications to drive growth and enhance the company's market presence in the wholesale building products sector. With over 15 years of experience working with renowned brands such as McDonald’s, The Campbell Soup Company, and Georgia-Pacific, Kimberlee brings a wealth of expertise in crafting compelling narratives that resonate with diverse audiences.
At BlueLinx, she leads the development and execution of comprehensive communications strategies, ensuring that messaging is not only consistent but also impactful across various channels. Her role encompasses managing marketing press releases, overseeing media relations, and implementing crisis management protocols to safeguard the brand's reputation. Kimberlee's insight-driven approach enables her to identify key market trends and customer needs, allowing BlueLinx to position itself effectively within a competitive landscape.
One of her key projects involves enhancing the company's digital presence through targeted advertising strategies and integrated marketing campaigns that highlight the value of BlueLinx's product offerings. By focusing on return on investment and leveraging data analytics, Kimberlee ensures that marketing initiatives are not only creative but also aligned with the company's financial goals. Her executive-level communication skills facilitate collaboration across departments, fostering a culture of innovation and high performance. As she continues to accept marketing consulting clients, Kimberlee remains committed to driving brand growth and delivering measurable results in every endeavor.
