As the Vice President of Strategic Partnerships at Keen Decision Systems, Jesse Math is at the forefront of transforming how brands approach marketing effectiveness and profitability. With a robust background in strategic planning and performance measurement, Jesse plays a pivotal role in leveraging Keen's innovative...
As the Vice President of Strategic Partnerships at Keen Decision Systems, Jesse Math is at the forefront of transforming how brands approach marketing effectiveness and profitability. With a robust background in strategic planning and performance measurement, Jesse plays a pivotal role in leveraging Keen's innovative Marketing Mix Optimization Model. This model not only quantifies the incremental contributions of full-funnel marketing efforts but also empowers brands to make data-driven decisions that enhance their revenue and profit predictability.
Jesse's expertise in brand building and growth marketing is instrumental in driving strategic partnerships that align with Keen's mission of unified measurement and forecasting. By identifying key opportunities within the marketplace, he fosters collaborations that enhance brand visibility and performance. His dynamic problem-solving skills enable him to navigate complex challenges, ensuring that the partnerships he cultivates are mutually beneficial and geared towards long-term success.
In his current role, Jesse is leading several key projects that focus on integrating advanced analytics and scenario planning into marketing strategies. By utilizing tools such as A/B testing and budget management, he empowers brands to optimize their marketing spend and maximize ROI. His proficiency with platforms like Google Ads and emerging technologies, including ChatGPT, positions him as a thought leader in the B2C landscape. Through effective leadership and a commitment to excellence, Jesse Math is not only accelerating growth for Keen Decision Systems but also setting new standards for performance marketing in the industry.
