Chris Nugent serves as the Senior Director of Marketing Analytics & Consumer Insights at DeVry University, where he leverages over eight years of executive experience to drive data-informed decision-making across the institution. In this pivotal role, Chris leads a dynamic team of analysts focused on...
Chris Nugent serves as the Senior Director of Marketing Analytics & Consumer Insights at DeVry University, where he leverages over eight years of executive experience to drive data-informed decision-making across the institution. In this pivotal role, Chris leads a dynamic team of analysts focused on uncovering actionable insights through rigorous root cause analysis. His strategic approach not only identifies opportunities for growth but also ensures that initiatives align with DeVry's overarching mission to provide accessible and quality education.
Chris is instrumental in the development of comprehensive marketing strategies and the annual new student planning process, where he expertly navigates budget allocation and resource optimization. His collaborative efforts with operations, sales, technology, and finance teams foster a cohesive environment that enhances the effectiveness of marketing campaigns. By orchestrating brand creation and management, he defines customer segments and identifies target markets, allowing for the development of personalized marketing strategies that resonate with prospective students.
His expertise in advanced audience segmentation and precise revenue forecasting empowers DeVry University to maintain a competitive edge in the higher education landscape. Chris’s proficiency in data warehousing and SQL enables him to harness large datasets, facilitating informed decision-making and strategic market share definition. Furthermore, his commitment to customer satisfaction and leadership in survey research ensures that the voice of the student is integrated into every marketing initiative. Through his innovative mindset and strategic thinking, Chris Nugent continues to elevate DeVry University’s marketing efforts, driving enrollment growth and enhancing the overall student experience.
