Matt Gizzi serves as the Executive Director of Sports Brand Solutions - Sponsorship Activation at The Walt Disney Company, where he leverages over 22 years of experience in sponsorship and marketing to drive innovative strategies that enhance brand visibility and engagement across various sports properties....
Matt Gizzi serves as the Executive Director of Sports Brand Solutions - Sponsorship Activation at The Walt Disney Company, where he leverages over 22 years of experience in sponsorship and marketing to drive innovative strategies that enhance brand visibility and engagement across various sports properties. In his current role, Matt is responsible for envisioning and activating multimedia franchise partnerships that utilize intellectual property (IP) rights, ensuring that each initiative aligns seamlessly with the dynamic landscape of direct-to-consumer initiatives (DTCI). His expertise encompasses a comprehensive understanding of league operations, conference dynamics, and event production, allowing him to provide in-depth analysis and strategic recommendations that elevate sponsorship activation efforts.
One of Matt's key projects involves orchestrating integrated marketing campaigns that not only promote Disney's sports properties but also foster lasting relationships with high-end clients. His ability to thrive in fast-paced environments is evident in his adept management of multiple sports properties simultaneously, ensuring that each campaign is executed with precision and creativity. With a strong foundation in digital marketing and social media strategy, Matt effectively utilizes these platforms to amplify brand messaging and engage diverse audiences.
In addition to his operational acumen, Matt's skills in relationship marketing and event planning enable him to cultivate meaningful partnerships that drive mutual success. His pragmatic approach to business operations ensures that all sponsorship initiatives are not only innovative but also grounded in measurable outcomes. As a self-motivated leader, Matt continues to push the boundaries of what's possible in sports marketing, making a significant impact at The Walt Disney Company and within the broader industry.
