Derick Moss serves as the Senior Market Analyst at Sports Business Journal, where he has carved out a niche at the intersection of sports and data analytics. With a rich background that spans both locker rooms and newsrooms, Derick brings a unique perspective to the...
Derick Moss serves as the Senior Market Analyst at Sports Business Journal, where he has carved out a niche at the intersection of sports and data analytics. With a rich background that spans both locker rooms and newsrooms, Derick brings a unique perspective to the world of sports business. He leads the SBJ Atlas team, a pivotal unit that specializes in managing relational data and industry mapping. This role allows him to harness his expertise in market research and data collection to provide clients with unparalleled insights into the sponsorship landscape.
Under Derick's leadership, the SBJ Atlas team has launched several key projects that have revolutionized how stakeholders approach sponsorship prospecting. By leveraging advanced analytics and customer relationship management (CRM) tools, he ensures that Sports Business Journal delivers actionable insights that resonate with its diverse readership. His proficiency in content strategy and project management enables him to create comprehensive reports and presentations that not only inform but also drive strategic decision-making for clients across the sports industry.
Derick's commitment to excellence is evident in his ability to translate complex data into compelling narratives, making him a sought-after voice in sports management discussions. His work not only enhances the value proposition of Sports Business Journal but also empowers brands and organizations to navigate the ever-evolving sports sponsorship landscape with confidence. As he continues to innovate and expand the capabilities of SBJ's data and research products, Derick Moss remains a key player in shaping the future of sports business analytics.
