Hila Farag serves as the Director of Marketing and Business Development at Atticare Corp, where she leverages over a decade of experience to spearhead innovative marketing strategies that drive growth and enhance brand visibility in the energy-efficient home improvement sector. With a robust annual budget...
Hila Farag serves as the Director of Marketing and Business Development at Atticare Corp, where she leverages over a decade of experience to spearhead innovative marketing strategies that drive growth and enhance brand visibility in the energy-efficient home improvement sector. With a robust annual budget of $1.8 million, Hila exercises full autonomy over the allocation and distribution of resources, ensuring that each dollar spent maximizes return on investment. Her proactive approach to B2C and B2B marketing operations has resulted in remarkable revenue increases of up to 200%, showcasing her ability to align marketing initiatives with business objectives effectively.
At Atticare, Hila leads a diverse range of key projects, including comprehensive market research that identifies target audiences and optimizes lead generation efforts. Her expertise in digital marketing, including Google Ads and social media marketing, allows her to implement data-driven campaigns that resonate with both first-time home buyers and seasoned investors. By collaborating closely with sales teams, Hila utilizes advanced analytics to refine campaign performance, reduce costs, and improve conversion rates, ensuring that marketing strategies are not only impactful but also sustainable.
Hila’s skill set extends to content management and client representation, which she employs to craft compelling narratives that engage potential customers and build lasting relationships. Her commitment to innovation and excellence positions her as a thought leader in the industry, driving Atticare Corp forward in a competitive landscape while championing the importance of energy efficiency in residential homes.
