Roberto Virgen is a seasoned automotive professional with over 14 years of diverse experience, currently serving as the Acquisition Manager for the Spartanburg Market at Hudson Automotive Group. His extensive background began in the buy-here-pay-here sector, where he honed his foundational skills in retail sales...
Roberto Virgen is a seasoned automotive professional with over 14 years of diverse experience, currently serving as the Acquisition Manager for the Spartanburg Market at Hudson Automotive Group. His extensive background began in the buy-here-pay-here sector, where he honed his foundational skills in retail sales and customer retention. Over the past decade, Roberto has built a robust career in franchise automotive operations, specifically with industry leaders Toyota and Honda. This journey has allowed him to gain invaluable insights into every facet of the automotive business, from the sales floor to finance and insurance (F&I), and management roles including Sales Manager and Used Car Manager.
In his current role, Roberto is responsible for the strategic acquisition, flow, merchandising, and disposal of pre-owned vehicles across four rooftops: Spartanburg Honda, Ford of Spartanburg, Spartanburg Subaru, and Spartanburg Mazda. His expertise in negotiation and underwriting enables him to optimize inventory and enhance profitability while ensuring a seamless sales process. Roberto's adept closing abilities and deep understanding of the automotive market empower him to drive customer satisfaction and retention, ultimately contributing to the overall success of Hudson Automotive Group.
Key projects under Roberto's leadership include the implementation of innovative merchandising strategies that enhance the visibility and appeal of pre-owned units, as well as initiatives aimed at streamlining the acquisition process to ensure a steady flow of high-quality inventory. His commitment to excellence and passion for the automotive industry continue to position him as a vital asset to his team and the broader Hudson Automotive Group.
