Jon Herrera serves as the Senior Vice President for Public Engagement at VIA Metropolitan Transit, where he plays a pivotal role in shaping the organization’s communication strategies and community relations efforts. With a robust background in public affairs, Jon is adept at developing and executing...
Jon Herrera serves as the Senior Vice President for Public Engagement at VIA Metropolitan Transit, where he plays a pivotal role in shaping the organization’s communication strategies and community relations efforts. With a robust background in public affairs, Jon is adept at developing and executing comprehensive public relations programs that align with VIA’s business objectives, fostering meaningful connections with stakeholders and the community. His expertise spans various areas, including governmental relations, customer care, and marketing programs, ensuring that VIA remains a trusted and transparent entity in the public eye.
At VIA, Jon leads key projects aimed at enhancing community outreach and engagement, utilizing his skills in marketing communications and social media to amplify VIA’s messaging and initiatives. His strategic approach to public engagement involves organizing impactful community events that not only inform but also involve citizens in the transit planning process. Jon’s proficiency in crisis and change communications has been instrumental in navigating challenges and maintaining public trust during critical times.
With a strong foundation in telecommunications and grassroots fundraising, Jon is committed to promoting VIA’s mission while ensuring that customer service remains at the forefront of all initiatives. His ability to manage corporate branding and identity has significantly contributed to VIA’s positive public perception. As a dynamic leader, Jon Herrera continues to drive innovative strategies that enhance VIA Metropolitan Transit’s visibility and engagement within the community, ultimately supporting the organization’s goal of providing reliable and accessible public transportation for all.
