Beatriz Armand, as the Owner of Armand & Associates, brings a wealth of expertise and a unique perspective to the consumer products landscape, particularly within Hispanic ethnic markets in Florida, Puerto Rico, and the Caribbean. With extensive experience in both the Consumer Package Industry and...
Beatriz Armand, as the Owner of Armand & Associates, brings a wealth of expertise and a unique perspective to the consumer products landscape, particularly within Hispanic ethnic markets in Florida, Puerto Rico, and the Caribbean. With extensive experience in both the Consumer Package Industry and the Beauty Professional sector, Beatriz has successfully navigated the complexities of branded and private label products. Her role as an Independent Broker allows her to represent a diverse array of manufacturers, ensuring that their products resonate with the culturally rich and varied demographics of her target markets.
Currently, Beatriz is spearheading several key projects aimed at expanding market reach and enhancing brand visibility. She actively seeks new distribution channels and targets potential accounts, leveraging her deep understanding of local consumer behavior and preferences. Her direct sales experience with major retailers such as Wal-Mart PR, Walgreens PR, and JC Penney PR has equipped her with the negotiation and relationship-building skills necessary to foster strong partnerships and drive sales growth.
In addition to her sales acumen, Beatriz excels in marketing management and business strategy, creating tailored promotional programs that engage local media and resonate with consumers. Her bilingual proficiency allows her to communicate effectively across diverse audiences, further enhancing her ability to connect brands with the Hispanic community. With a focus on P&L management and customer relations, Beatriz Armand is not only a skilled broker but also a strategic partner for manufacturers looking to thrive in competitive markets. Her commitment to understanding and serving the unique needs of her clients and their customers makes her a valuable asset in the industry.
